August, 2024
Detroit Zoo, Brookfield Zoo Chicago, and Toronto Zoo launched their Attractions.io mobile apps just in time for the summer season, benefiting from local support provided by their US partner, Cinchio Solutions.
Attractions.io’s mobile app platform helps zoos and wildlife attractions create a connected digital experience for guests that promotes learning, drives revisitation, and increases membership sales. With an impressive portfolio of zoos using their platform—including San Diego Zoo, London Zoo, Chester Zoo and Zoo Tampa— the SaaS platform recently partnered with Cinchio Solutions to offer additional support to the North American market.
The collaboration has proven to be a winning combination, with three of North America’s top-rated Zoos launching their new mobile app platforms ahead of the summer season. Detroit Zoo, Brookfield Zoo Chicago and Toronto Zoo are now equipped with state-of-the-art mobile apps that enhance visitor engagement, drive guest satisfaction, and streamline operations.
A winning combination
Designed to meet the evolving needs of today’s zoo guests, the apps connect each touchpoint guests encounter during their visit, ensuring they always have access to essential information, interactive maps, real-time updates, and personalized recommendations for their visit. Ted Ismert, COO of Attractions.io said:
“Our partnership with Cinchio is helping us generate smiles for millions more zoo-going guests across North America. Our goal is to empower operators to enrich their experiences, drive revenue, and ultimately, aid their conservation and education missions.” said Ted Ismert, COO of Attractions.io. “We’re using the mobile app platform to create meaningful connections between guests, animals, and the conservation work these zoos champion. We can’t wait to see the impact these new mobile apps will have on guests in Michigan, Chicago, and Toronto”
Key features of the new mobile apps include:
- Interactive Maps: Easy-to-navigate maps help guests easily find their favorite animals, dining options, restrooms, and other essential amenities.
- Real-Time Updates: Instant notifications about feeding times, special events, and exhibit closures, ensure guests are always informed
- Personalized Experiences: Customisable itineraries and recommendations based on visitors’ preferences or interests help tailor their experience and drive spending.
- Digital Ticketing: Integrated purchasing and access to tickets and memberships, reducing wait times and enhancing convenience.
- Educational Content: Each animal has its own info card that shares information about its habitat, behaviors, and the zoo’s conservation efforts to foster a deeper connection to the zoo’s mission.
“Our goal for the app was to make planning and navigating your zoo day easier and more enjoyable than ever before. Whether you’re a first-timer or a frequent guest, it has features that enhance your experience from start to finish,” said Katie Back, Associate Vice President of Marketing at Brookfield Zoo Chicago
“We are always looking for ways to deepen our connections with guests and make their visit memorable and impactful” says Dolf DeJong, CEO, Toronto Zoo. “The app has been designed to connect people, animals and conservation science through the digital world and encourage them to explore and protect wild spaces and wild species.”
Guests at the Detroit Zoo can also enjoy an integrated mobile food ordering experience that connects the Attractions.io app platform with Cinchio Digital Ordering.
Empowering Operators with Localised Support
One of the success stories of this partnership is the localized support and dedicated US account management provided by the Cinchio team.
Cinchio Solutions was born out of SSA Group, a company with over 50 years of experience serving cultural institutions. Leveraging this experience, Cinchio helps operators tailor their Attractions.io solution to the needs of their unique guest demographics. Cinchio ties together the pain points of both guests and operators to help deliver the best solution to meet each institution’s needs.
Ben Dunton, Managing Director of Cinchio Solutions, said: “Leveraging our expertise in retail, dining, and data insights, combined with Attractions.io’s cutting-edge mobile app technology, we provide a holistic solution tailored specifically for attractions operators. Our collaboration ensures we meet the unique needs of attractions management while delivering an unparalleled guest experience.“
About Attractions.io
Attractions.io develops mobile technology that helps operators in the experience economy unlock the full potential of every visit. With a guest-centric approach and a commitment to driving innovation in the sector, Attractions.io seamlessly connects your existing technology to enhance the guest experience and drive commercial success. Its mobile app platform and SDKs provide world-renowned experiences like LEGOLAND, San Diego Zoo and Cedar Fair with the tools and data they need to unlock the full potential of every visit.
